Marketing Executive

  • Lahore, Punjab, Pakistan
  • Marketing

PakWheels.com is looking for a Marketing Executive to contribute in consumer marketing efforts for its products and services.

We want a self-driven marketing professional who has interest in both online and offline marketing channels. Having the ability to manage consumer marketing initiatives end-to-end for a digital company.

 

Job Description:

  • Develop keen understanding of business objectives to drive marketing efforts.
  • Develop and execute out-of-the-box marketing campaigns for building brand awareness and mind share.
  • Manage and create PPC campaigns on search and display.
  • Monitor and optimize paid marketing activities on all channels (Facebook, Google, Snapchat etc)
  • Devise and present ideas and strategies to senior management.
  • Conduct research and analyse data to identify and define target audiences.
  • Work with design and creative team to translate campaign ideas into visual communication.
  • Write and proofread creative copy.
  • Organise activations at internal events (auto shows, rallies) and external events.
  • Measure marketing ROI by compiling financial data and market research surveys.

 

Required Skills:

  • Exceptional communication skills with strong grasp on written English and Urdu
  • Understanding of online marketing channels
  • Experience of running PPC campaigns
  • Google and Facebook advertising certifications are a plus
  • Technical background in Computer Science is also a plus
  • Ability to get work done
  • Attention to detail
  • Critical thinking and problem solving
  • Ability to think creatively
  • Ability to follow up

 

PakWheels.com was formed in 2003 and has become the largest community based automobile website in Pakistan with more than 350,000+ registered car and motorcycle enthusiasts. Around 30 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.

 

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