Senior Marketing Executive
- Lahore, Punjab, Pakistan
PakWheels.com is looking for a Senior Marketing Executive to contribute in consumer marketing efforts for its products and services.
We want a self-driven marketing professional who has interest in both online and offline marketing channels. Having the ability to manage consumer marketing initiatives end-to-end for a digital company.
- Develop keen understanding of business objectives to drive marketing efforts.
- Develop and execute out-of-the-box marketing campaigns for building brand awareness and mind share.
- Devise and present ideas and strategies to senior management.
- Conduct research and analyze data to identify and define target audiences.
- Work with design and creative team to translate campaign ideas into visual communication.
- Write and proofread creative copy.
- Organize activations at internal events (auto shows, rallies) and external events.
- Strike key partnerships with other industry players to engage in co-marketing by leveraging company resources.
- Define and manage the brand communication strategy using a variety of media
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Seek opportunities for partnerships, sponsorships and advertising
- Build and implement public relations strategies that influence public opinion and promote products, ideas, and services.
- Exceptional communication skills with strong grasp on written English and Urdu
- 2-3 Years of Experience in Brand Management and PR
- Understanding of online marketing channels
- Ability to get work done
- Attention to detail
- Critical thinking and problem solving
- Ability to think creatively
- Good negotiation skills
- Good networking abilities
- Ability to follow up
- Must have MBA or Bachelor’s degree from top tier university.
- Experience of working in a digital environment or a marketing/advertising agency would be preferred.
PakWheels.com was formed in 2003 and has become the largest community based automobile website in Pakistan with more than 350,000+ registered car and motorcycle enthusiasts. Around 30 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.