Head of Marketing
- Lahore, Punjab, Pakistan
PakWheels.com is seeking an experienced and dynamic Head of Marketing to develop, execute and evaluate strategies for marketing the brand. You will fully own online and offline implementation of the brand, positioning and editorial voice.
- Plan and execute marketing strategy in line with company objectives
- Set marketing KPIs/Goals and monitor team progress and ensure marketing and organizational objectives are met
- Plan marketing budget and ensure that the budget spend is delivering ROI
- Oversee production of valuable and engaging content for our website, blog, YouTube and other channels that attracts and converts our target groups
- Manage SEO/SEM programs and other marketing initiatives through digital marketing team
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Develop/manage brand strategy
- Continually review changes to the market, consumer trends and the activities of competitors and develop strategies to gain a competitive edge
- Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
- Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness.
- 8-10 years of marketing/brand management experience in a fast-moving consumer-facing business
- Proven experience of developing marketing plans and campaigns
- Good understanding and experience of the online marketing ecosystem and online marketing channels (e.g. Direct, Social Media, Display, Affiliate, E-Mail, Newsletter, SEM, SEO).
- Experience in recruiting, developing, and managing a team of marketers and/or supervisory role
- Proven track record of effective budget planning and management
- Metrics-driven marketing mind with eye for creativity
PakWheels.com was formed in 2003 and has become the largest community-based automobile website in Pakistan with more than 500,000+ registered car and motorcycle enthusiasts. Around 40 Million pages are viewed on the site every month, with people searching classifieds, researching brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc..