Assistant Brand Manager

  • Lahore, Punjab, Pakistan
  • Full-time
  • Marketing

PakWheels, Pakistan’s No 1 Automobile Marketplace, is looking for a Assistant Brand Manager who is an insightful thinker and has creative, out-of-the-box thinking.

What you will do:

  • Develop strategies and manage marketing campaigns across online and offline(OOH, Brand Activation, ground activities, broadcast) platforms to achieve top of mind awareness across the country.
  • Develop a monthly Brand Activity Calendar and share it with business heads. 
  • Continuously monitor brand performance and competitor activities.
  • Conduct brand awareness surveys on a quarterly basis to measure the effectiveness of all campaigns.
  • Carry out market research to keep up with customer trends and predict future trends.
  • Develop an annual budget for marketing campaigns.
  • Ensure that the brand remains No 1, up to date, and exciting to customers.

What You'll Bring:

  • 4 to 5 years of experience in Brand Management and PR
  • MBA (Marketing Major) from a reputable university
  • Proficiency in brand management, partnership, and PR
  • Excellent understanding of digital and non-digital landscape 
  • Ability to plan and execute business strategies
  • Strong communication and persuasion skills
  • Expert at project and finance management skills

 

PakWheels.com was formed in 2003 and has become the largest community-based automobile website in Pakistan with more than 500,000+ registered car and motorcycle enthusiasts. Around 40 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.

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