Marketing Executive - SEM

  • Lahore, Punjab, Pakistan
  • Full-time
  • Marketing

We are seeking a Marketing Executive for the Performance Marketing team. This is an ideal position for a person with a passion for learning and developing skills in online advertising.

We want a great team player who will join us in our mission to create top of mind awareness of the PakWheels brand and ensure user acquisition and retention through Search Engine Optimization and other strategies while getting trained under highly skilled SEOs.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links

Requirements

  • 1 year of professional experience in SEM
  • Bachelor’s degree from well reputed University
  • Proven SEM experience and success managing Paid campaigns across Google, Facebook, and other social media platforms.
  • Well-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketing
  • Experience with website analytics tools (e.g Google Analytics)
  • Strong analytical skills and experience generating SEM 
  • Working knowledge of Facebook Pixel, HTML, CSS, and JavaScript development and constraints
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PakWheels.com was formed in 2003 and has become the largest community-based automobile website in Pakistan with more than 500,000+ registered car and motorcycle enthusiasts. Around 40 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.

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