Marketing Executive - SEO

We are seeking a Marketing Executive for Performance Marketing team. This is an ideal position for a person with a passion for learning and develop skills in online Advertising.

We want a great team player who will join us in our mission to create top of mind awareness of the PakWheels brand and ensure user acquisition and retention through Search Engine Optimization and other strategies while getting trained under highly skilled SEOs.

Responsibilities:

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Execute tests, collect and analyze data and results, identify trends and insights
• Develop and implement on-site/off-site strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Landing & product page optimization

Requirements:

• At least 2 year of professional experience in successfully developing and executing SEO campaigns & strategies
• Bachelor’s degree from well reputed University
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs & tools, such as Google Analytics, Ahrefs/Semrush etc.
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills
• Comfortable analyzing high volumes of data on a daily basis
• Working knowledge of HTML, CSS, and JavaScript development and constraints
•  Proficiency in Excel is must
• Ability to learn and grow while having a self-start proactive mindset.  
• Thorough understanding of web design and site structures

PakWheels.com was formed in 2003 and has become the largest community based automobile website in Pakistan with more than 350,000+ registered car and motorcycle enthusiasts. Around 30 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.