Head of Product

  • Lahore, Punjab, Pakistan
  • Product

We’re looking for a passionate Head of Product to join our growing team in Lahore.

As a Head of Product at PakWheels.com, you’ll be responsible for driving growth by delivering great user experience for the consumer product, while working with an agile cross-functional team consisting of online marketing channel specialists in SEO and SEM, UX and UI Designers, and Software Engineers. You’ll also be working closely with our senior management team, cofounders and CEO.


  • Develop a deep understanding of automobile owners, buyers and sellers and their likes and dislikes and top pain points and opportunities
  • Drive the execution of all processes in the product life cycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
  • Strategic planning and management of the entire product portfolio
  • Build and maintain expertise in our competitor landscape and similar markets both domestic and overseas
  • Develop an effective product strategy and roadmap to realize growth opportunities
  • Lead a cross-functional team in designing, testing, delivering and monitoring these initiatives to achieve growth targets
  • Delivering products which are recognized as having the best user experience in the industry, with a goal to optimize repeat usage 
  • Lead initiatives that enforce and strengthen marketplace trust for both consumers and dealers
  • Assist in the negotiation and lead the implementation of key partnerships
  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth


  • 8 or more years of experience in product development
  • 4+ years of experience as a product lead 
  • Technical degree in Engineering, Computer Science or similar is preferred
  • Experience delivering complex Product initiatives in an online two-sided marketplace
  • Skilled at working effectively with cross functional teams in a matrix organization
  • Designing simple and intuitive user interfaces, depicted in wireframes and mock-ups
  • Good sense for user experience and can paint a vision and give clear directions to UX designers, UI designers, and engineers
  • A solid understanding of the technology behind online products and being comfortable leading a group of engineers in product initiatives
  • A data-driven approach to product management and being comfortable with digging into large data sets to extract trends and insights
  • Ability to extract and prioritize user insights to drive product strategy
  • Understanding of online marketing and experience optimizing online acquisition channels will be highly regarded
  • Understanding the technology behind online products and being comfortable leading a group of engineers in product initiatives
  • Experience with A/B testing tools and methodologies
  • Experience with analytics tools like Google Analytics, Hotjar, etc.
  • Experience with Project Management and Task Management tools like Asana, JIRA, Redmine, etc.


PakWheels.com was formed in 2003 and has become Pakistan’s #1 Automotive Portal with 40+ Million users, more than 500,000+ registered car and motorcycle enthusiasts. Since its inception, PakWheels.com has helped millions of Pakistanis buy & sell automobiles, read automotive reviews and news, check automotive prices and find solutions to all of their automotive needs.
Today, PakWheels.com is the first name that comes to mind if anyone is looking for a solution to their automotive needs.