Brand Marketing Executive

As Brand Marketing Executive at PakWheels.com, You will be responsible for ensuring the timely execution of brand deliverables, conducting brand surveys, and coordinating with internal stakeholders to maintain a consistent and strong brand presence across all platforms. This role is crucial in managing brand-related activities across multiple business units.

Responsibilities:

• Deliver on defined business targets by maintaining and overseeing the brand calendars for multiple business units, ensuring all deliverables are completed on time and aligned with the overall brand strategy.
• Conduct brand perception surveys and analyze the results to gain insights into brand performance, using this data to inform strategic decisions and improvements.
• Collaborate with internal teams to ensure brand consistency across all channels and touchpoints.
• Assist in the planning and execution of brand campaigns, ensuring alignment with the overall strategy and objectives for each business unit.
• Uphold and enforce brand guidelines across all marketing materials and communications, ensuring consistency in messaging and visual identity.
• Stay informed on market trends, competitor activities, and industry developments to ensure the brands remain relevant and competitive.
• Monitor and report on the performance of brand initiatives, providing insights and recommendations for continuous improvement.
• Manage social media campaigns, keeping up with trends and best practices to drive engagement and brand visibility.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 1 year of experience in brand management, marketing, or a similar role.
• Strong understanding of branding principles and marketing strategies.
• Experience in social media management and understanding of current marketing trends.
• Proficiency in Google Analytics to track and analyze web/app traffic, campaign performance, and other key metrics.
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.