Brand Executive

As a Brand Marketing Executive, you will be a key driver of the PakWheels.com brand, responsible for planning, developing, and executing brand strategies that resonate with our target audience. This role requires a blend of strategic thinking, creative execution, and meticulous project management to ensure a consistent and strong brand presence across all platforms and business units.

Key Responsibilities:

• Strategic Brand Management:
• Develop and implement a comprehensive brand calendar for multiple business units, ensuring all deliverables are aligned with overarching brand goals and business targets.
• Lead the planning and execution of brand campaigns, from concept to launch, ensuring they are cohesive and impactful across all channels.
• Conduct in-depth brand perception surveys and market research to gain actionable insights into brand performance and customer sentiment.
• Analyze market trends, competitor activities, and industry developments to identify opportunities and maintain a competitive edge.
• Act as a brand steward, ensuring strict adherence to brand guidelines across all marketing materials, communications, and internal and external touchpoints.
• Collaborate cross-functionally with internal teams (e.g., product, sales, content) to ensure a unified and consistent brand voice and visual identity.
• Manage and optimize social media campaigns, staying ahead of trends and best practices to drive engagement, visibility, and brand loyalty.
• Monitor, track, and report on the performance of all brand initiatives using key metrics.
• Utilize data from Google Analytics and other tools to provide insightful analysis and recommendations for continuous improvement.
• Prepare and present performance reports to stakeholders, highlighting successes and areas for optimization.

Qualifications:

• Minimum of 1 year of proven experience in brand management, marketing, or a related role, preferably within a fast-paced environment/digital startup brand.
• Demonstrated experience in leveraging social media campaigns to achieve TOM and a strong understanding of current digital marketing trends.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong understanding of branding principles, marketing strategies, and the customer journey.
• Proficiency in Google Analytics platforms for tracking and analysis.
• Exceptional communication, presentation, and interpersonal skills.
• Highly organized with meticulous attention to detail and the ability to manage multiple projects simultaneously.
• Proactive, self-motivated, and a creative problem-solver.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.