Senior SEO Executive

PakWheels is looking for a highly motivated and experienced Senior SEO Executive with strong expertise in Local SEO to join the SEO team. The ideal candidate will have hands-on SEO experience, with a proven track record of growing organic visibility and qualified traffic for local businesses, marketplaces, or large-scale websites.

You will be responsible for identifying local search opportunities, improving visibility across Google Search and Maps, building scalable location-based landing pages, strengthening local relevance and authority, and working closely with Product, Engineering, Content, and Business teams to drive measurable organic growth.

The role requires someone who understands both Local SEO fundamentals and enterprise-scale technical SEO, and who can turn search behavior, location data, and business objectives into scalable SEO strategies.

Key Responsibilities

• Conduct ongoing keyword research, clustering, competitor analysis, and search-intent analysis to identify high-value local and service-related opportunities.
• Build and optimize scalable city, area, service, and location landing pages, ensuring they provide genuine user value.
• Own the SEO strategy for Google Business Profiles and Google Maps visibility across relevant PakWheels locations.
• Work closely with Product and Engineering teams to develop SEO-friendly templates, URL structures, internal linking, structured data, and scalable technical solutions for location and service pages.
• Conduct regular technical SEO audits covering crawling, indexing, rendering, canonicalization, redirects, XML sitemaps, JavaScript SEO, Core Web Vitals, structured data, and other factors affecting organic visibility.
• Optimize service and location pages for local search intent, entities, relevance, E-E-A-T, SERP features, and conversion intent, working closely with Content and Editorial teams where required.
• Monitor organic performance using Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker Studio, and other relevant tools, translating data into actionable SEO recommendations.
• Collaborate with cross-functional teams to ensure SEO requirements are incorporated into new services, product launches, website changes, and other business initiatives.
• Run SEO experiments and analyze the impact of changes and use data to continuously improve performance.
• Stay up to date with Google algorithm updates, Local SEO developments, AI-powered search, LLMs, AEO, SERP features, and emerging search trends, and proactively adapt PakWheels’ SEO strategy.

Requirements

• 3–4 years of hands-on SEO experience, preferably with Local SEO, marketplaces, multi-location businesses, or large-scale websites.
• Strong practical understanding of Local SEO, Google Business Profiles, Google Maps, Local Pack rankings, local search intent, and location-based SEO.
• Strong technical SEO knowledge covering crawling, indexing, canonicalization, redirects, rendering, structured data, JavaScript SEO, and Core Web Vitals.
• Hands-on experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, and Looker Studio.
• Good understanding of HTML, CSS, and JavaScript basics, with the ability to work effectively with developers on SEO implementation.
• Strong analytical and problem-solving skills, with hands-on experience using Excel/Google Sheets; SQL or Python is a plus.
• Understanding of local citations, reviews, backlinks, digital PR, E-E-A-T, entities, semantic SEO, and topical relevance.
• Familiarity with AI-powered search, LLMs, AEO, and evolving SERP features, with the ability to adapt SEO strategies to changes in search behavior.
• Strong communication, stakeholder-management, and prioritization skills, with the ability to independently identify SEO opportunities and translate them into measurable business outcomes.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.