Performance Marketing Executive
- Lahore, Punjab, Pakistan
We are looking for a dynamic and creative experienced Performance Marketing Executive to join our growing team. As a Performance Marketing Executive, you will be responsible for creating and implementing strategies that drive customer acquisition, retention, and revenue growth through digital channels.
- Develop, implement, and manage performance marketing campaigns across digital channels, including social media, paid search, display advertising, email marketing, and affiliate marketing.
- Analyze and optimize campaigns to improve key performance metrics, such as CTR, conversion rates, and ROAS.
- Conduct A/B testing to improve campaign performance and drive continuous improvement.
- Collaborate with cross-functional teams to ensure campaigns are aligned with overall business goals and objectives.
- Develop and execute strategies for customer segmentation, targeting, and personalization.
- Monitor and report on campaign performance, including budget tracking, forecasting, and KPI analysis.
- Stay up-to-date with the latest trends and best practices in performance marketing, and proactively identify new opportunities to drive growth.
- Manage relationships with key vendors, including agencies and technology partners.
- At least 2 years of experience in performance marketing, with a proven track record of driving customer acquisition and revenue growth.
- Strong analytical skills and experience with data-driven decision making.
- Experience with Google Ads, Facebook Ads, and other digital marketing platforms.
- Experience with reporting tools such as google data analytics, GA4, google sheets and Microsoft excel.
- Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, cross-functional team environment.
- Bachelor's degree in marketing, business, or a related field.
If you are a self-starter with a passion for performance marketing and a drive to succeed, we encourage you to apply for this exciting opportunity.
PakWheels.com was formed in 2003 and has become the largest community-based automobile website in Pakistan with more than 500,000+ registered car and motorcycle enthusiasts. Around 40 Million pages are viewed on the site every month, with people searching classifieds, researching about brand new cars and motorcycles, discussing auto-related issues with other members, sharing information, pictures, videos, etc.